Let’s be real—trying to handle all your marketing content in-house is a fast track to burnout. Why do it all yourself when you can outsource content creation to pros who actually love writing? Whether you’re looking for killer blog posts, social media buzz, or anything in between, outsourcing your content creation services is the way to go.
And guess what? It’s not just for big brands—anyone can do it. With the right content creator assistant or remote content creator, you can scale up your marketing without breaking a sweat.
1. Get clear on your needs
Before you even think about hitting up a remote content creator, make sure you know exactly what you need. Is it blog posts, social media content, email marketing, or all of the above? Clarity helps you outsource content creation in the most efficient way possible, setting clear expectations from the get-go.
2. Find the right content creation service
Not all content creation services are made equal. You need a service that not only understands your brand voice but can also churn out quality content consistently. Outsourcey is a killer example of how you can find the right partner for your business needs.
3. Vet your potential content creators
Don’t settle for the first content creator assistant you stumble upon. Take the time to check their portfolio, read testimonials, and test their style. Your brand deserves the best, so make sure you’re getting exactly that.
4. Set your budget
Outsourcing content creation means paying for someone’s expertise, and that comes with a cost. Know your budget, but remember—quality content is an investment. Cheap often means more hassle down the line.
5. Communicate your brand voice
Once you’ve got your content writing service lined up, make sure they get your tone, style, and audience. Provide examples of what you like and don’t like. The more your content creator understands your brand, the better they’ll deliver.
6. Establish a process
Outsourcing is a partnership. Whether it’s a remote content creator or a whole team, lay down how you’ll work together. Weekly check-ins? Monthly content calendars? Make sure everyone’s on the same page to avoid chaos.
7. Set deadlines—and stick to them
To keep things running smoothly, agree on deadlines and make sure they’re realistic. Outsourcing content creation doesn’t mean slacking off on your end. Meet deadlines with approvals and feedback to ensure the work keeps flowing.
8. Give feedback—constructively
Let’s be real: feedback is crucial. When you outsource content writing, be constructive. If something doesn’t hit the mark, explain why, so your content creator can nail it next time. It’s all about building a long-term relationship.
9. Leverage tools
From Trello to Google Docs, there are heaps of tools to keep your outsourcing content creation process organised. Make life easier for you and your content creator by using collaboration tools that streamline communication.
10. Don’t micromanage
Here’s a tough one: trust your content creator. You’ve hired them for a reason. Let them flex their creative muscles without breathing down their necks. Your job? Provide direction and step back.
11. Monitor performance
Just because you’ve outsourced content doesn’t mean you should forget about it. Keep an eye on how the content performs. Are your articles driving traffic? Are people engaging with your social posts? Keep the creators in the loop about what works and what doesn’t.
12. Scale your efforts
Once you’ve found a winning formula with your content creation services, double down. Scale up your content production to meet your marketing goals, and watch your business grow like crazy.
Looking to skip the headache of managing content creation? Outsource your content writing service with the experts at Outsourcey. Whether it’s blogs, social media, or email campaigns, we’ve got the right remote content creator for you.
Get started now and let the pros handle the rest.
